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We care about helping businesses achieve efficient, B2B sales growth. By continually exploring techniques and trends, and sharing our thinking, we hope to better enable and inspire any business serious about improving B2B sales performance.

How to Buy Prospect Data That Actually Helps You Sell in 2023

B2B sales without accurate customer data is like assembling a jigsaw blindfolded, leading to wasted time and energy. In this eBook, we explore a fundamental flaw in current sales data and how machine learning can be leveraged to generate actionable insights.


Written by Jason Horsman

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The Rebirth of B2B Leads

The B2B buyer journey has fundamentally changed, and B2B communities have been increasingly panicked about it. As we demonstrate in this report, B2B lead generation is alive and well - it simply has to adapt.


Written by Jason Horsman

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The Talent Transition

In this eBook, we explore the key challenges B2B Sales Directors face when securing, training and retaining talent - as well as what the ideal sales training programme looks like in 2023.


Written by David Ward

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Driving Growth Through Recession

In this eBook, we explore what a better approach will look like in 2023 - and why a solid nurture strategy is the foundation of a thriving B2B business during times of recession.


Written by Jason Horsman

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B2B Lead Nurture in 2022

In this eBook, we explore the key challenges of B2B lead nurture in 2022 - and three key factors that will help sales leaders overcome them.


Written by Jason Horsman

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Clarity is Power

In this eBook, we explore why so many selling stories fail - and how sales leaders can develop more impactful ones.


Written by Jason Horsman

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Understanding The B2B Buyer In 2022

In this eBook, we explore how the B2B buying process is changing; how the idea of a “sales funnel” leads to an inefficient sales process; and how forward-thinking B2B sales organisations can respond.


Written by Jason Horsman

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B2B Social Selling Guide

In this eBook, we explore the impact that your individual sales staff can achieve through direct interaction, engagement and nurturing of their online connections, socially.


Written by Jason Horsman

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2021 Video Outreach Guide

The use of video messaging in B2B sales is on the up as demand for personalised content grows. Before you jump on the bandwagon, this eBook summarises a few key considerations.


Written by Jason Horsman

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Inside Sales 2021

Sales teams have never been under so much pressure. We’ve produced a 10-step guide for b2b organisations to consider when planning their Inside Sales Team (IST) strategy.


Written by Jason Horsman

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AI + 2021 B2B Sales Growth

B2B organisations face immense growth pressure to alleviate dropped revenues from the pandemic. Here's our 5-step guide to where AI can stimulate ‘quick win’ growth.


Written by Jason Horsman

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