Prospect100: Generating astute, laser-focussed prospect lists using advanced data and machine learning.
Prospect100 uses cutting-edge approaches to help you to connect with customers that matter at the moments that matter and step-change sales efficiencies.
of UK companies are classified under one of 74 SIC Codes that start with ‘other’.
of companies have only selected one SIC code with companies house, even though they can select up to four.
of the total SIC codes have been selected between 4,524,908 active companies.
of relevant SIC codes for sectors in the UK economy such as AI, cyber-security or advanced manufacturing.
Relying on defective SIC codes churns out poor data:
Up until now, most B2B organisations rely on old CRM databases or buy lists of target companies for their prospecting - these lists are typically segmented by industry sector as defined by SIC codes.
Utilising advanced data and machine learning to produce a high value prospect list, which radically enhances the efficiency and return of every sales contact
Irrelevant customer interactions
Buyers at wrong point on buying cycle; wrong customer types; no relationship building; not the key decision maker; out of date contact information
Duplicated effort and
Sales teams need to look up additional prospect information, social media information and business context - not held centrally each time
Can be seen as duplicating/ persistent callers; impossible to develop a good relationship; time-wasting calls when not at moments that matter
Low productivity, handling challenging lists; contacting irrelevant customers; rejection; wasted efforts; loss of confidence in the list
Bringing prospect lists into the AI age to create performant prospect lists
Unlike other databases: not dependent on outdated SIC codes
Machine learning models are trained using your current, best customers
Build a picture of the full prospect universe for your business
Turn your Top 50 customers into a list of 5000 high-value target prospects
High-value calls using validated contact details, website and social media properties