We are an experienced group of established senior sales growth engineers with a rich and varied skillset.
This core senior team is responsible for the day to day delivery of our Ampli product and services whilst we also leverage being part of Pimento (Europe’s largest Virtual agency) to bring in additional specialist partners (always operating as Ampli) where required to amplify the delivery process to ensure our clients always get best in class practitioners working on their programmes and aligned to their commercial growth objectives.
Simplified modern day collaboration – fit for 2022 and beyond.
I live and breathe sales growth. Over 20 years I built and ran a highly successful b2b sales outsourcing business operating at C-Suite level with enterprise and Mid-Market organisations. That experience has provided me with a critical understanding of the dominant areas where the b2b sales funnel leaks.
In 2021 the possibilities of how data, technology and proven traditional selling techniques can be leveraged to stimulate growth are endless yet b2b organisations continue to not take advantage.
My purpose with Ampli is to provide and deliver in plain commercial context, 21 st century strategic and AI driven solutions to rapidly fix the leaks in the funnel and amplify sales growth.
I care about getting to the bottom of why any product is motivating and relevant, and then weaving that into an engaging selling story. I have worked with big brands, in commercial marketing for over 20 years – on both client and agency side. I am very commercially minded and creatively capable.
Despite my roots in marketing, I have spent a lot of time bridging the work that the marketing and brand teams do to drive awareness and consideration – to turn that into a concise, compelling selling story with sales teams to then engage and convert prospects. I am constantly surprised about how there can be a disconnect between great work done by marketing and sales teams – or how there can be inconsistencies in the ‘sell’ within the same sales teams. I am trained in workshop facilitation, strategic approaches and behavioural theory. I’d hope to make any project commercial valuable, as well as energetic and enjoyable.
My passion is people and fulfilling the potential that lies within them to drive sales growth. For over 30 years I have operated as a fully qualified Sales and Leadership coach, Telecommunication Expert and certified Emotional Intelligence Practitioner. I have developed the skills and understanding to rapidly identify training needs and then apply tried and tested coaching which aligns to both the commercial objectives and purpose of the organisation and the motivation, purpose and potential of the individual.
My experience has been built working at organisations such as Yellow Pages, BT, Domestic and General and Royal Mail in addition to a plethora of SMEs across numerous sectors. My clients can be both Directors and Leadership teams as well as Inside and Field sales teams.
Integrity is critical to everything I do, and it’s that focus that I work tirelessly to transfer into the clients and individuals I work with.
I work with Sales & Marketing teams to create a successful digital prospecting machine using Account Based Marketing tactics, data & 21st century outreach techniques.
I joined Ampli to help Inside Sales Teams identify leaks in their sales funnel and fix them using innovative outreach methods, software and strategies.
Let’s face it – no one wants cold & generic outreach in an era of automation, data & personalisation – it’s time to rethink how we approach prospecting and discover completely new digital playbook.
In our specialist b2b field, we focus on employing experience and building deep knowledge. And we know that expertise means we need to keep learning. We then share this expert knowledge generously with our clients.
We don’t stand still. we are constantly learning. We strive to keep up with change. To adapt and evolve as our clients evolve. To keep on top of the latest technology and to constantly innovate in approach. To keep doing things better.
It's always easier to work with someone who is easy to work with. So we hire people who are positive, upbeat and care about doing their jobs well. All mixed in with a healthy dose of friendly Yorkshire straight-talking and common sense.
We know that one size does not fit all. We know that every client is different. We adapt to needs. We are flexible. We need to be able to meet your timings. Sometimes things are urgent. We are responsive. We work to make a difference, fast.
Like our agnostic approach to every project, we don’t only work in one industry sector. In fact we have a wealth of experience across a number of sectors. We believe our skills transcend industry boundaries from SME to Mid-Market to Enterprise organisations.